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Oops I… quite like Britney’s new lingerie line, actually

That Britney Spears has launched a lingerie line perhaps isn’t that surprising, though I’m sure that – pre click – the Internetz was looking forward to a good old LOL about a trashy lingerie line...

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When in Rome: Bestform reviewed

So I have been travelling and working a lot, and with my brain super busy with all that it’s made some inexplicable decisions in other aspects of my life. I’ll abandon getting dressed half way through...

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Victoria’s Secret has the perfect body (but it’s not yours)

That Victoria’s Secret would plaster “The Perfect Body” over ten very thin women in an advert can come as no surprise to anyone. This is a brand who have previously retouched the very butt cheeks out...

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All I want for Christmas…

I’ll be honest readers: I’m in a lingerie funk. 2014 has been awesome for a great many reasons, but frankly it’s been a personal low for my undercrackers. It all started with my new job in March. I...

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Best sports bra ever finally takes gold.

Mega and totally overdue congratulations to my partners-in-bounce Freya for finally taking the first prize for their sports bras in the UK Lingerie Insight awards. Freya’s underwired sports bras...

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Midnight Grace’s Monroe bikini reviewed

So readers may remember me mentioning last year that I’d gotten in to a bit of a lingerie funk and I needed to get out of it. Well, I’m totally getting round to that. Except… well, I got distracted by...

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Do you need the bionic bra?

A team in Australia have been busy creating a tech solution to an extremely common problem: having boobs while exercising. In the future, instead of risking pain and long term damage to breast tissue,...

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New Year Firecracker: Curvy Kate plunge bra reviewed

A perfect fit is much more nuanced than a letter and a number. Being full up top or full up bottom, having wide set breasts or ones that sit close together – these are all perfectly normal variations...

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Farewell Fauve

Last week, Wacoal Eveden fans received a quiet farewell from Freya and Fantasie’s sister brand Fauve. Fauve is no more, and fans are asked to turn to Fantasie or Wacoal for their luxe lingerie needs....

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Help Me Busts 4 Justice : I can’t afford my new bra size

Finding the perfect bra size can be life changing, but what happens if you can’t afford your new bra size? Help me Busts 4 Justice! Hello, I found this blog while searching for bra sizing charts. The...

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The new Fauve? Fantasie’s Melissa Reviewed

So as promised, hot on the heels of the announcement that Fauve fans could now only find their fix of beautiful luxe lingerie from sister brands Fantasie and Wacoal, I have my first Fantasie set of...

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Busts 4 Justice is back to Blighty!

Happy to announce that Busts 4 Justice’s recent hiatus has been Major Life Decision induced. I’m relocating to London from Amsterdam this weekend for some new adventures… and B4J is BACK. I’m going to...

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Voting blue: Parfait by Affinitas’s Casey reviewed

Oh it’s nice to be back in London. I loved Amsterdam, but London by the river in the sunshine is home. And it’s nice to know I’m surrounded by hundreds of lingerie shops that stock my back size. I say...

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Modelled by Role Models

“I like to think there’s so much more to me than just the way I look – Marquita Pring. There is a lot of nonsense in marketing. I should know: it’s my job. And as I’ve often written (i.e here), I am...

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Be your own lingerie designer: introducing Impish Lee

I love a good Kickstarter at the best of times, but Impish Lee doesn’t sound so much like an exciting new business venture as it does something plucked out of my wildest dreams and made real. Impish...

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Wacoal Eveden preview AW15

There are many perks to being back in the UK. Friends, family and this great new trend for small batch gin for starters. But also, actually being in the right country for press-previews: sneaky peaks...

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Coco de Mer x Rankin (like, very NSFW)

“They say people think about sex every six seconds. We can help you think about sex more” Super-luxe adult retailer Coco de Mer made ripples last week with this extremely provocative and (goes without...

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Bravissimo to host transgender fitting event

Tomorrow evening, lingerie pioneers Bravissimo will host their first event for transgender and non-binary people. The brand, who’s philosophy has always been that “women should have a really uplifting...

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Victoria’s Secret’s war on bums esclalates

Does my bum look big in this? Actually, I’m writing this in a pair of “relaxed tailored” sweatpants so don’t answer that. I mean rather, that Victoria’s Secret have been at it again: wielding their...

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Whatever happened to Busts 4 Justice?

Chances are, if you’ve landed on this page you’re clicking through from an old link about this weird social media activism from half a lifetime ago. In which case, being greeted by a seven year old...

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